The art of getting more done in less is about organizing yourself!
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Content creation isn’t easy!
But then, is there anything in this world that is easy?
Life itself isn’t easy. Isn’t it?
The creator economy is growing and creators of all kind are making a living out of creating content.
The other day, I was browsing through reels to find some good “trending music” (Yes! that’s a real activity in my everyday life and I plan my calendar to include that). I came across this creator who has a huge Instagram following in the millions.
It was evident that she was earning good from her Instagram primarily through product and brand endorsements and collaboration.
Her reels were simply amazing. If you watched one of them, you are sure to keep scrolling and watching the others too.
As a creator myself, I have this habit of dissecting content and learning from it.
Something that stood out in her content was the effort behind creating every one of those reels.
Every one of those reels would have required a lot of time and effort.
And the reward she was getting was for that time and effort that she had put in.
Anyways, back to the topic. I digressed.
Look at every one of those creators who have made content creation a full time job. You will realize the amount of effort that the creators would have put in.
But, for people like you and me who start off with content creation as a side-hustle, putting in so much of time could be a challenge.
Which is probably one of the biggest reasons why people quit midway.
But then, what is the solution?
The solution is –
to organize yourself
use systems and templates
and find somebody who can do some of those repetitive activities.
All these could seem difficult but it isn’t. You just need to take that tough step of doing it.
I used to spend 4-5 hrs creating content and then another 5-7 hours promoting content.
A weekend at 2 of these activities helped me reduce that to 2 hrs for creating content and about an hour for promotions.
Imagine the time I could save and use for the many other things on my to-do list.
You don’t need to have Einstein’s IQ to organize yourself. Prioritize your activities and put a plan in place on when, what and how you are planning to do things. Use any of the many available tools to do that. That’s it!
Templates can help you with saving a lot of time. I have templates for my social media posts, for my podcast recording and editing flow, for my blog posts etc.
In fact, I even have a template for this newsletter that I send out every fortnight.
And finally, when it comes to outsourcing I have people who do the clerical activities like editing, designing and scheduling content.
It is here that a lot of creators look at saving the money you would spend on outsourcing.
But what they don’t consider is the hours that they are trading which they could have used to make multiple times of what they would be paying the freelancer.
The decision you need to make is not, if you should be doing these 3 things or, not.
In fact, it is in deciding if you want to stay in the content creation game or, not.
News You Would be Interested in:
It seems there are companies who are scraping RSS feeds to get email addresses of podcasters which they are then using to market products and to send newsletter. Podnews published an article that revealed the biggest spammer in the industry. It says that ‘Backtracks”, a podcast technology company is the one who is the most into it. You might like this article.
Acast, the world’s largest independent podcast company (and also the host I trust for my show) has acquired Podchaser, the world’s most comprehensive and authoritative podcast database. This is huge considering that these two companies are the champions in open podcast ecosystem, with a goal of making podcasting accessible.
You will like these links:
This article on the 13 best remote podcast recording tools in interesting and you might like to start using one of the tools mentioned in there, if you are not already.
If you have heard about the latest from Buzzsprout – Buzzsprout ads, you would know that ad insertion is one of the best ways to monetize your podcast. This article talks about what ad insertion is and what you should know about it.
Questions from the reader
This question was from a newletter ready, “Ranvijay” –
Can I break an hour long episode into two parts and release it as two episode?
This is a very interesting question and in fact, a lot of people have asked me this question earlier as well.
The objective with your podcast is to provide value to your audience. Hence every decision that you make with your content has to be based on that.
If you record an hour long interview with a guest, the usual expectation is that there is a continuity to the conversation. If I break it into two parts, I might lose continuity in the conversation and when I listen to the second episode, I might wonder as to what is going on.
In that case, it doesn’t make sense to break it down into multiple episodes.
But there are certain podcasters who do it very smartly. They do it in such a way that even if I were to tune in to the second episode without listening to the first one, I wouldn’t feel lost.
If you can break your episode into two parts with each part being independent of the other, then please go ahead and do it. Else, publish it as one single episode.
I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. – Maya Angelou
Recommended Reading
Rich dad, Poor Dad – This book by Robert Kiyosaki is an all time classic and a must read. It teaches how you can make money with money and the secret behind why the rich stay rich and the poor stay poor.
Do Epic Shit – This book by Ankur Warikoo is a lot of things bundled into one and is a must read. You will learn about habits, money and much more in this handy book. One of my top recommendations.
Note – Some of these are affiliate links and I might earn a commission if you choose to purchase using these links, but that would be at no extra cost to you.
That’s it for this week,
See ya again in the next edition,
Dilip K
P.S. If you would like to connect with me or, read more of my writings in the form of blog posts, then you can visit my blog about Podcasting Tips.
P.P.S. If you loved this newsletter, then why not recommend it to somebody you think it will be helpful for.
