The first sentence can’t be written until the final sentence is written!

copywriting tips

The Journey!

“The first sentence can’t be written until the final sentence is written.

– Joyce Carol Oates

Imagine tuning into a podcast with an introduction that sweeps you off your feet.

The music swells, the tone is inviting, and the promise of untold stories lures you in.

That’s the hook—your gateway.

However, the true challenge begins now: keeping you there, engaged not just for the next minute, but for the entire episode.

It’s the same with all forms of content.

You might craft the perfect hook that initially grabs your audience’s attention, but what happens when they read the first few lines and then scroll away to the next post?

All your hard work vanishes in an instant.

So, how do you fix this? The answer lies in using “the bridge.”

Understanding the Bridge: Your Content’s Backbone

“You get ideas from daydreaming. You get ideas from being bored. You get ideas all the time. The only difference between writers and other people is we notice when we’re doing it.”

– Neil Gaiman

Every single line in your content is an entry point; every subsequent line is a bridge that connects to the next, guiding your reader toward the final call-to-action (CTA).

This bridge is crucial—it’s all about fulfilling the promise that your hook made.

Deliver on the Promise

Ensure your content doesn’t just tantalize with the teaser; it must deliver on the promise your hook made.

This means your content should seamlessly connect from the hook to the meat of the subject. Each segment should naturally flow into the next, maintaining the intrigue and delivering value.

Here’s how to Ensuring Cohesion:

  • Preview the Journey: Right after your hook, give a quick preview of what’s coming. This roadmap reassures the reader that sticking around is worth their time.
  • Link Ideas Fluidly: Make sure each paragraph or segment connects logically to the ones before and after it. Use transitional phrases to help guide the reader smoothly through your narrative or argument.

Substance Over Style

While clever lines might catch the eye, it is the deep, meaningful content that captures the heart. Focus on creating content that is rich in information, insights, or entertainment rather than just baiting clicks with “see more” links or white spaces.

Want to create a Substance that has meat?

Here’s how to do it:

  • Research Thoroughly: Before writing, gather substantial material that backs up your hook and enriches your content.
  • Educate and Entertain: Mix factual data with engaging anecdotes or, analogies to keep the content interesting and informative.

Resolve the Intrigue

Starting with a mystery or a bold statement is effective, but don’t leave your audience in suspense.

Ensure you resolve any questions or curiosities raised by your hook.

Your audience should walk away feeling enlightened and satisfied, not puzzled or frustrated.

Here’s how to Craft a Satisfying Conclusion:

  • Summarize Key Points: Before your CTA, summarize the key points discussed to reinforce the value of what they’ve just read or heard.
  • Deliver a Strong CTA: End with a compelling call-to-action that ties back to the hook, encouraging your audience to take the next step, be it subscribing, purchasing, or simply engaging more deeply with your content.

The Takeaway

Attract with your hook and impress with your substance.

Transform initial curiosity into lasting engagement by making every line of your content a bridge to the next.

Remember, the magic isn’t just in the hook—it’s in the entire journey from start to finish.

In crafting your next piece of content, whether it be a blog post, podcast, or social media update, think beyond the initial attraction.

Consider how each element of your content works together to keep your audience captivated.

That’s how content moves from good to unforgettable.

Your engagement with your audience doesn’t end here.

“If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”

– Toni Morrison

What strategies have you found effective in keeping your audience engaged beyond the hook?

Share your experiences and let’s learn together.

Remember, in the realm of content, every little detail contributes to the bigger picture!

I put in about 18 hours every month to create this newsletter, starting from researching to writing and editing it.

So, If you enjoyed reading this Newsletter, I would sincerely appreciate it if you could recommend it to others. You can send them to to subscribe to it for FREE!

What am I reading?

Last week I picked a book that might not be well known or, known to a lot of people. The book is “The Top Five Regrets of the Dying” by Bronnie Ware!

I saw this recommendation on LinkedIn.

While the title sounded a little dark, it also made me curious to see what the book is all about.

It is a very nice book. In fact, an interesting read.

Though the title might sound a little dark, the content isn’t. It makes absolute sense and there are some questions that you will ask yourself, once you have read it.

Do give it a read.

You will be able to find it in my list of books on Amazon!

Go ahead and check it out!

My YouTube Channel

I launched my YouTube channel about an year back.

I am releasing a weekly video on the channel and I cover Productivity, Podcasting and content creation on the channel.

If you are looking for any practical tips on these topics, you can follow my channel

This week I released a video on how to use Audacity for podcasting. In this vide I show some of the basics of Audacity and how to use it if you are a beginner and want to record your podcasts!

==> Click here to check it out!

If you are liking my articles and other content pieces that I am publishing and are looking for any additional step, then here are 2 ways I can help:

Consultation calls:

You can book a consultation call on any of the following topics:

  • Podcasting strategy and getting started with a podcast
  • Content creation a a business and getting started
  • Podcast Monetization

You can book a consultation call here!

Join my Community:

I am building a community of individuals who want to break free from the stereotypes and build a thriving business using content.

This community will be a good medium to get support while supporting others.

If you are interested, just reply to this email and I will send you the details to join.

That’s it for this week!

Do let me know your thoughts, feedback, and opinions about this newsletter.

If you have a question or, simply enjoy reading this, I would sincerely appreciate it if you could write a recommendation for me on LinkedIn. You can use this link to do that.

If you are comfortable writing a review for the newsletter, you can do that here. Your support would be sincerely appreciated.

About the author 


Dilip is a Podcaster, Blogger, and Affiliate Marketer. He hosts the show, "The Podcasting University" among others and is a content marketing fanatic!

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