Internet today has become so noisy that the more important and relevant information often gets lost in the noise!
👋Hi, this is Dilip! This is the ✨first edition✨ of my newsletter here. My effort with this newsletter is to give you a byte sized information on Content marketing with a focus specifically on audio. If you are new here, then you might want to consider subscribing to this newsletter and sharing it with people who your think would like it.
Have you ever felt frustrated with all of that garbage that you see when you are searching for some information?
Same pinch!
In spite of the fact that search engines are becoming intelligent, the fact still remains that there is only so much intelligence that can be built into them.
And the kind of intelligent species we humans are, we are still in control of all kinds of artificial intelligence (and that’s hoping that we wouldn’t see “Terminator – Judgement day” enacting in real).
So, we continue to learn how to game the system and get our content to rank on that first page of Google.
But then, as a normal Googler, we have no other choice but to scour the internet to find relevant information – wastage of time and resources.. Ouuch!
Getting information off the Internet is like taking a drink from a fire hydrant. - Mitch Kapor
I really like that quote!
There is in fact, so much of information on the internet today that you just don’t need any other resource to fall back to.
But then, you need to know how to search the internet to find the most relevant information about what ever you are searching for!
Any form of content that doesn’t have an associated textual representation is difficult to be picked up by any search engine.
And, if your content is not on the search engines, then your content is not searchable and that limits to reach.. a lot!
It might not be long before we get search engine to listen and watch instead of only reading. But until then, you need to find a way to rank your audio and video content on Google.
So, use your textual snippet (we podcasters call it “description” and “show title”) that is associated with your audio to get your shows to rank on search engines. It isn’t as difficult as you think.
Let me know your thoughts on how you plan to do that. I would love to hear from you!
Links that you would love to click and read
I loved this episode on tips to recording a solo podcast at the “School of Podcasting”. I am sure you too would love it if you are a solo podcaster. And yes, here are some tips I had recorded a little while back on “how to make a solo show more interesting”
While we are at using our podcast description to get our show ranked on Google, this article on “writing the best podcast description” is something that you will find handy.
TaTa then!
Until the next time,
Make your voice heard!
