How to Grow Your Brand Online: The Power of Learning in Public!

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How to Grow Your Brand Online!

“Share something small every day. A daily dispatch is even better than a résumé or portfolio, because it shows what we’re working on right now.” – Austin Kleon, Author of Show Your Work

A few years ago, I was building something completely new.

No roadmap. No mentor. No blueprint.

Just a curious mind and a lot of self-doubt.

I’d spend hours trying to figure things out – reading, watching tutorials, experimenting – but I kept it all to myself.

I thought I had to become “good enough” first, before I showed the world anything.

But here’s what I wish someone had told me back then:

The fastest way to learn—and grow—is to stop hiding the process.

That one mindset shift changed everything. Because when you start learning in public, you’re not just accelerating your growth—you’re building trust, audience, and authority at the same time.

And yes, this is exactly how to grow your brand online—by letting people walk the journey with you, not just showing them the polished result.

What Learning in Public Really Means

Learning in public is not about pretending to be an expert. It’s about being open about where you are—and sharing what you’re learning as you go.

It’s about saying:

• “Here’s what I tried.”
• “Here’s what worked and what didn’t.”
• “Here’s what I’m still figuring out.”

You don’t need to have all the answers. You just need to be real.

In a world full of highlight reels, your process is refreshing.

Whether you’re building a podcast, starting a newsletter, launching a small business, or picking up a new skill, documenting your learning process shows your audience something they rarely see: growth in motion. That’s how you build trust. That’s how you grow faster. And most importantly, that’s how to grow your brand online without shouting or selling all the time.

Why This Changed Everything for Me

Back when we launched our podcast, The Tastes of India, we didn’t have a massive audience.

We weren’t experts in audio.

We didn’t have high-end equipment or a launch strategy.

What we had was an idea, a love for storytelling—and a willingness to learn in public.

Every week, we put out an episode.

Some were rough.

Some had audio glitches.

Some didn’t land with listeners.

But we did one thing consistently—we asked for feedback. And we listened.

When someone said, “I love the recipes, but I wish the intros were shorter,” we made changes.

When someone asked for more cultural context behind dishes, we added that in.

We kept showing up, tweaking, learning, and sharing that journey openly with our listeners.

And guess what?

Over time, The Tastes of India crossed 4 million downloads.

Not because we got everything right, but because we kept learning in public.

And that’s exactly what I want to talk about today—how to grow your brand online by letting people watch you grow instead of waiting to be perfect.

The Benefits of Learning in Public

There are so many reasons to start learning in public, especially if your goal is to grow your brand online. But let’s talk about the big ones:

1. You Learn Faster and Deeper

When you write about what you learn, you’re forced to simplify, summarize, and reflect. It cements knowledge and gives you immediate feedback.

If you’ve read Show Your Work by Austin Kleon (a must-read), you’ll understand the power of simply sharing your process—not your perfection.

2. You Build Trust by Being Real

People follow people—not polished brands. When you start sharing your learning journey, you give others a reason to root for you.

This authenticity makes your audience feel like they’re part of your progress. You’re not teaching at them. You’re growing with them.

3. You Grow a Community Without Trying So Hard

Every time you post your reflections or share a lesson, you attract like-minded people.

They join your journey. They comment. They share. And suddenly, you’re not just building content—you’re building connections.

Want a deeper understanding of how this works? Building a Second Brain by Tiago Forte breaks down how externalizing your thoughts (through writing, sharing, organizing) leads to massive creative growth.

But What If You’re Not an Expert?

This fear holds most people back.

I’m not ready.

I don’t know enough.

What if I get it wrong?

Let me say this clearly: You don’t need to be the expert. You just need to be one step ahead—or even in the same place—as someone else.

The book The Practice by Seth Godin nails this: You don’t need permission to share. You just need to show up.

If you keep waiting until you feel “ready,” you’ll be waiting forever. Start by being honest about what you’re learning. That’s enough.

How to Start Documenting Your Learning Process

You don’t need to make a YouTube channel. You don’t need a blog. You just need a place to start.

Step 1: Choose a Platform You’re Comfortable With

This could be:

• LinkedIn
• Twitter/X
• Medium
• A personal newsletter
• Even Instagram stories

The platform doesn’t matter as much as consistency.

Step 2: Pick a Format That Feels Easy

Here are a few ideas:

• “3 things I learned this week”
• “What I tried + what happened”
• “A mistake I made and what I’ll do differently”
• “Here’s a tool I’m trying and why”

This type of content takes pressure off performance. You’re not publishing a “thought leadership piece”—you’re just documenting your path.

Step 3: Post, Engage, Repeat

The magic is in the repetition.

Even if no one replies at first, keep sharing. People are watching—even if they’re not liking or commenting yet.

And soon, you’ll see just how powerful sharing your learning journey really is.

Want a brilliant book that dives into creativity and the power of daily output? Check out Steal Like an Artist by Austin Kleon (yes, another one from him—you’ll thank me later).

The Long-Term Power of Learning in Public

When you make learning visible, you’re not just building content—you’re building:

• A reputation
• A body of work
• A brand people trust

And that’s the foundation of how to grow your brand online.

In time, your old posts become proof of how far you’ve come. They tell your story. They reflect your growth. And they show others what’s possible.

So don’t wait until you have it all figured out.

Start messy. Start small. But just start.

People don’t remember the perfect posts. They remember the journey.

But What If You’re Not “There” Yet?

This is where most people stop themselves.

They think:

• “I’m not ready.”
• “I don’t have a big audience.”
• “I don’t know enough.”

You don’t need to be a guru.

You just need to be real.

The truth is: People are more likely to follow someone who’s figuring things out—because it’s relatable.

That’s what helped us build The Tastes of India. Our audience didn’t stick around because we nailed everything. They stayed because we kept learning with them, not ahead of them.

The Practice by Seth Godin is a book I keep going back to. It reminds me that consistency, not confidence, is what builds connection—and ultimately, impact.

Final Thought: Your Learning Is Your Leverage

Learning in public is more than a strategy—it’s a mindset.

It’s about choosing to build trust through honesty.

It’s about turning your process into your platform.

It’s about realizing that your journey is your content.

So if you’re wondering how to grow your brand online, don’t wait for the right time, the perfect skill set, or a 10k follower count.

Start by sharing what you’re learning right now.

That’s how you build something real.

And if you’re looking for tools, systems, and inspiration to help you along the way—check out the books I mentioned (and more) on my curated Amazon storefront here.

What’s one thing you’re learning right now that you could share publicly this week?

Reply and let me know—I’d love to hear…

Recommended Newsletters

Here are few newsletters that I would recommend that you sign up to if you are interested in learning the art of running a side-hustle:

• Write, Build, Scale – https://sparklp.co/p/40cf6480e8
• Why we buy – https://sparklp.co/p/6d27bbcf8b
• The Book Bub – https://sparklp.co/p/3bcef5f1d4
• The Stacked Marketer – https://sparklp.co/p/5c2039bc2c

Sign up to these and follow them. You will get a lot of information and content for your blog posts, podcasts and even social media posts.

I will share more such ideas in my future newsletters.

I put in about 18 hours every month to create this newsletter, starting from researching to writing and editing it.

So, If you enjoyed reading this Newsletter, I would sincerely appreciate it if you could recommend it to others. You can send them to https://theloudspeakeronline.com to subscribe to it for FREE!

What am I reading?

I absolutely love books and I read a lot.

In fact, I don’t just read a lot, but I also take notes on every book that I read.

I have pages and pages of information in my Notion Second Brain, so that I can find them and use them when ever I need.

I have added some of the newest books that I have been reading, to the Amazon store, so you might want to check it out.

Want to know more about the books I read. You can check it out here!

That’s it for this week!

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